Highlights of the first survey to test the logo and tagline were presented to Council on Feb. 11, 2020. See the survey highlights.
The Town, led by the Brand Development Committee, is proceeding with community branding. Input from residents, businesses and stakeholders will shape the future of our community and the culture of the municipality.
Our brand will communicate the essence of our community, telling our story and aligning perception with reality. The brand may include a logo, tagline, colour palettes, images and supporting messaging.
An effective brand will:
Distinguish Blackfalds from other municipalities
Create strong civic pride
Foster a prosperous business climate
Attract visitors and new investment to the community
Project steps include:
Internal brand audit and public testing of existing logo and tagline
Community engagement to identify desired future
Design visual representation options for desired future
Public selection of brand direction and Council adoption
Blackfalds' current logo and tagline were created in 1991, before the Internet and cell phone and when the community had only 1770 residents.
In 2018 the Town of Blackfalds Economic Development & Tourism Advisory Committee (EDTAC) recommended that the Town undertake branding. In early 2019 Council approved undertaking research and learning on branding via:
Branding videos from the Destination Development Association
Research and resource gathering
Facilitated workshop for Council and key stakeholders
110 community stakeholders attended video and discussion sessions between March – May 2019. Participants developed a shared understanding of branding and were introduced to varied perceptions of the community.
After the initial sessions, 75% of attendees supported community branding being a priority for Blackfalds now and wanted to learn how to undertake it
Following the second series of sessions:
80% of attendees wanted to form a Brand Committee to help move branding ahead
67% of attendees wanted community input on branding to take place in 2020
60% of attendees wanted community input done with Town staff resources and use outside help to design options for the visual part of the brand.
The Brand Committee attended a 2-day workshop on public sector branding with Council in July 2019, undertook additional research and in September 2019 presented their recommendation to Council to proceed with community branding in 2020.
Council approved the 2020 budget that provides the project funding in November 2019.
Chair, Heather Buelow
Vice-Chair, Ken Hubbard
Supported by Marketing & Communications and Economic Development