Thanks to everyone who provided input over the past 1.5 years on our new community brand!
Based on your responses, we are excited to introduce our positioning statement (what makes us stand out from other communities) and our brand story.
Brand Positioning Statement
Blackfalds - modern, active, fun - a vibrant community of young families, thriving businesses and outstanding recreation opportunities.
Blackfalds is a community of young hearted people with a shared enthusiasm for play. Experience our youthful vibe while you explore our trails and parks, take in family-friendly events, or enjoy your favorite sports and leisure activities. For parents with young children and the grandparents who chase them, for visitors who seek to discover fun, and for local businesses who promote the growth of a thriving community, Blackfalds is your place to play.
In order to be as cost effective as possible, visual representation options for this brand direction are being designed in-house and will be put out for public vote in August 2020. Stay tuned for your next opportunity to help shape the future of our community!
Blackfalds' current logo and tagline were created in 1991, before the Internet and cell phone and when the community had only 1770 residents.
In 2018 the Town of Blackfalds Economic Development & Tourism Advisory Committee (EDTAC) recommended that the Town undertake branding. In early 2019 Council approved undertaking research and learning on branding via:
A branding video series
Research and resource gathering
Facilitated workshop for Council and key stakeholders
110 community stakeholders attended video and discussion sessions between March – May 2019. Participants developed a shared understanding of branding and were introduced to varied perceptions of the community.
After the initial sessions, 75% of attendees supported community branding being a priority for Blackfalds now and wanted to learn how to undertake it
Following the second series of sessions:
80% of attendees wanted to form a Brand Committee to help move branding ahead
67% of attendees wanted community input on branding to take place in 2020
60% of attendees wanted community input done with Town staff resources and use outside help to design options for the visual part of the brand.
The Brand Committee attended a 2-day workshop on public sector branding with Council in July 2019, undertook additional research and in September 2019 presented their recommendation to Council to proceed with community branding in 2020.
Council approved the 2020 budget that provides the project funding in November 2019.
Chair, Heather Buelow
Vice-Chair, Ken Hubbard
Supported by Marketing & Communications and Economic Development